ADVERTISEMENT - LETTERING PROJECT

 
KIND.jpg
 
 

THE STORY & DESIGN GOALS

‘Be Kind to One Another’ piece was created initially as a lettering challenge in the Instagram community. However, I envision this piece to be easily presented as a product advertisement or an editorial campaign, spreading positivity to the world.

The lettering challenge, called #halfbakedsketches is prompted by a lettering artist, Stefan Kunz, where he opens up his original sketches for others to complete them into a finished piece (See below for his original sketches).

 
 
BE KIND_ORIGINAL
 
Original sketch and art by Stefan Kunz

Original sketch and art by Stefan Kunz

 
 

My inspiration came from Stefan’s lettering piece he created for Coca-Cola where the coke is spreading confettis with the kindness lettering quote as a focal point (See above for his original lettering piece).

As the topic of the quote was ‘kindness,’ I envisioned a spin-off version of the original piece. As such, I stayed with the similar color palette, illustrated two people interacting with kindness while holding the balloon with the quote written on it, and finally, added the identical confetti to give the similar feel and look.