FOOD INDUSTRY ILLUSTRATION PROJECT
THE STORY & DESIGN GOALS
This is a web landing page illustration I created for the food industry brand. The company all things relating the food industry — from restaurant materials to consulting. As the company culture offers a fun and open environment, I wanted to integrate the culture tone into my design decisions. I played on the idea of larger food objects, rather than being in real size, to convey fun, casual feeling yet mixed simple line art with grainy textures to achieve a modern and sophisticated look.
Here’s an initial sketch of this design concept.
Also, see below for couple of the initial concept ideas of the web illustration, before arriving to the final design. Both of the designs below conveyed the fun feel of the brand, however, it lacked the sophisticated impression that the company wants to convey to the end-customers.