IF NOT NOW THEN WHEN - LETTERING PROJECT
THE STORY & DESIGN GOALS
This piece was born to serve as a motivational reminder. Specifically, I wanted to convey the thought I had in mind for quite some time — the feeling where if the timing isn’t now, when will that perfect timing come? As I’ve always fell in this trap just waiting for the perfect timing to take action, this is a great reminder that that timing will never come, because you can never feel completely ready.
The design decisions of adding a skull icon was to portray that it may be too late to take action when you’re ready. I also played with the lettering style to emphasize each words in a unique way. Furthermore, being consistent to the skull theme, added skeleton bones within the letter ‘when’ to add a quirky personality to the piece.
Here’s some examples of how the design can be easily translated to merchandise products such as t-shirts or mug designs - on any product that can work as a daily reminder.