MOM'S SHOPPING BAG - LOGO PROJECT
THE STORY AND DESIGN GOALS
Mom's Shopping Bag is an online company that helps mom customers navigate through the decision process when considering different products. Basically, at the core, they aim to be helpful and a relatable resource for getting mom's through the little decisions that sometimes over-complicate our lives.
The design goal of this brand is to create a visual identity that is clean, modern and that is easily approachable to mom demographic. Specifically, the character design was requested not only to represent the 'mom' but also to utilize the design as icons throughout their platform.
The friendly mom character is the focal point of the logo design, where she is holding a shopping bag to represent that the company helps moms with their buying decisions. I purposely created a simplistic but iconic style character as the client, as I wanted to utilize this character style into icons representing different categories. These different characters are also extended to be utilized as social media covers.
Finally, aligned to this idea, bright colors were selected not only to portray bright energy throughout the site, but also to clearly distinguish the brand from similar industries.