TREAT YO'SHELVES

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THE CLIENT

Treat yo'shelves is a playful, contemporary online store offering handmade trinkets and treasures for decorating your shelves, from sassy ceramics and pottery to contemporary books, bookends and succulents.

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THE OBJECTIVE

To create an visual identity that is expresses: hipster, simplicity, sassy-ness, vibrant and rebellious. The goal is to attract the 25-30 year old demographic by projecting modern and trendy look but without being overly feminine.

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THE SOLUTION

The logo proposal is a minimalistic design yet a design that serves a purpose for what the brand is about. One of the main products of the brand, a succulent plant is displayed on top of the word "YO" (acting as a shelve) in order to emphasize the point that the brand is all about decorating and beautifying your shelves. The design is thought out to work well in mono-color with a splash of pastel green but can easily translate into a circular style logo or can be utilized without the icon. Overall, a simple, modern design solution that tells a story that can appeal to client's targeted audience.

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