Treat yo'shelves is a playful, contemporary online store offering handmade trinkets and treasures for decorating your shelves, from sassy ceramics and pottery to contemporary books, bookends and succulents.
To create an visual identity that is expresses: hipster, simplicity, sassy-ness, vibrant and rebellious. The goal is to attract the 25-30 year old demographic by projecting modern and trendy look but without being overly feminine.
The logo proposal is a minimalistic design yet a design that serves a purpose for what the brand is about. One of the main products of the brand, a succulent plant is displayed on top of the word "YO" (acting as a shelve) in order to emphasize the point that the brand is all about decorating and beautifying your shelves. The design is thought out to work well in mono-color with a splash of pastel green but can easily translate into a circular style logo or can be utilized without the icon. Overall, a simple, modern design solution that tells a story that can appeal to client's targeted audience.