PLINKIE - LOGO PROJECT

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THE STORY & DESIGN GOALS

Plinkie is an online retail shop selling all things pretty. From feminine house decors to cute cosmetic brushes, the shop offers fun and quirky products targeting trendy ladies. My goal for this brand was to create a visual identity that captures the fun and quirkiness of the products the brand offers while communicating modern and feminine feel.

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THE SOLUTION

My main goal for this logo design was to make a great impact in the saturated industry. The design that makes a statement but memorable at the same time. This was achieved by creating a simple, minimalistic design inside a box frame. The fun and feminine style was achieved by an iconic eyelash and a dotted patterns only emphasizing the word "PINK" (because truly, the shop offered lot of pink items). The look was completed by pastel colors (pink and mint green) and a stylishly added slogan "the shop."

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