POSTER DESIGN - LETTERING PROJECT
THE STORY & DESIGN GOALS
This is a fun and quirky poster design illustrating the recipe for success — each ingredient is hand-lettered and paired with cute illustration utilizing bright fun colors.
The idea behind this design is to use a cooking analogy, listing the ingredients of what is needed to be successful, in a same way of listing the ingredients by measurements of an actual dish.
Here’s the initial sketch of this design. The goal of this design was to create a coherent piece in a collage style where each box represents each ingredients of the recipe while emphasizing what we are cooking, which is the ‘success’. Each ingredient is then placed in a solid color box and represented by cute sub-illustrations.