FACEBOOK SOCIAL MEDIA CAMPAIGN - LETTERING PROJECT
THE STORY & DESIGN GOALS
The objective of this project was to create a lettering/ illustration piece for Facebook social media campaign celebrating the Saint Patrick’s day. The goal of the design is to spread positivity that features fun and playful elements where encourages users to share with their friends. I had total creative freedom for this project where the only requirement was to showcase my unique style that has the look and feel of positive and upbeat vibe.
Here are some of the concept sketches I came up with during the exploration phase. Each concept was developed to create a positive and playful vibe without being too over-the-top on the typical Saint Patrick’s Day theme.
The second concept was selected with a minor revision of enlarging the hearts and changing it to gold hearts. You can see the final posted piece here on Facebook.