TONIX COFFEE - logo project
THE STORY & DESIGN GOALS
Tonix coffee is a speciality coffee company that makes unique instant coffee mixes to help enhance your active lifestyle and improve cognitive function. The audience of the brand includes adventurous athletes and adventurers such as rock climbers, hikers, bicyclists, runners, and people who regularly practices yoga.
The goal was to create a visual identity that emphasizes the cognitive enhancement properties of the brand with robot inspired theme. The idea of the robot is to add the playfulness and striking energy to the brand. Overall, I wanted to create a bold and innovative design that clearly stands out from the crowd.
The logo proposal is a retro style robot with a jumpy brain - the jumpy brain plays on the idea of brain enhancing coffee and the added lightning symbol further emphasizes awakening and intelligence. The overall look of the logo is clean, modern, but with a retro twist where bright red color paired with dark brown is utilized and with added dotted patterns.